Benefit Social Media Content Creation
Below are some examples of the content I created for Benefit brands while I managed the social media accounts. Benefit brands include the Water, Chocolate and Drinks lines.
The images below were a fun way to promote the launch of the new website. Incorporating branding colours through borders was an alternative way of showing website screenshots and suggested a ‘preview’, enticing customers to follow through to the website.
Gifs are a great way to incorporate videos across social media, which have proven to give higher reach and engagement rates that stop the scroll. Product-based businesses like Benefit can use mockup images to create a range of engaging and fun content as shown below.
As well as social media management and content creation, I also took product photographs that could be used across social media and other channels.
