Made by Miriam Branding

For this project, I set out the branding and creative direction for Made by Miriam, a macrame lifestyle brand.

Miriam makes beautiful and fully customisable macrame pieces, such as yoga mats and plant hangers. She hand-makes and personalises all of her products, making each one unique. Colour was a key focus of this branding project, as Miriam uses it to show this fully-personalised aspect of her products.

Tag Mockup

Icons such as this one on the right tag were used to represent the macrame features, in this case, a knot.

Branding Guide

Above is the full branding guide showing all the branding features including the logo design, fonts, colours as well as the inspiration behind it, as reflected in the mood board.