February 27, 2017

London Fashion Week | Chanel Joan Elkayam

"It's all about empowering women."

About 2 weeks ago I attended the Heartland London Fashion Week event. I've been to fashion shows before but this was a whole new experience. Thanks a lot CJE for inviting me!

Chanel Joan Elkayam is an upcoming London fashion designer, that also attends Central Saint Martens studying Womenswear. Being only 19, that's very impressive.

Her Autumn/Winter 2017 collection featured lots of big sleeves, corsets but also, there was a movement to it all. The way that the fabric fitted the models was very feminine. I asked Chanel, would you say that your show was mostly about femininity? She answered "Yes, I think so. It's all about empowering women."

My favourite thing from the collection was probably the accessories. The bags were to die for. A lovely day wear dress would be paired with this over sized bag, nearly as big as the model, love it! I also really liked the mesh-like details. A quite formal dress covered in mesh showing the undertop gave the look more dare. I want to give a shout out to the backs, specifically the backs of the dresses. Sitting there watching the models strut in the gorgeous pieces I tried to capture every moment. Watching the models walk the stage I noticed that the backs of the pieces were absolutely amazing. My favourite piece has to be the big layered red dress. It was perfect from every angle but the back was so interesting. It had this lace up corset with a black ribbon falling over the back. I also really appreciated the backless backs. It was that touch of femininity to the whole show.

Lastly I have to give a shout out to all the guests that attended the show, you all looked amazing. Abigail, your hair was definitely the winner. It was so nice to meet you! And thanks for the blogging tips Susan!

I hope all the best for your career Chanel, good luck!

Thanks for reading, Dom x


  1. Omg! You're an amazing Human being it was great meeting you too ✨💖

    1. Awww thanks :D I'd love to see you again to get to know you! <3


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